Demo the Latest Bikes

From hard-core mountain bikers to intrigued first-time riders, the Northwest Tune-Up is a place where everyone can hop on a bike. The three-day festival pass includes unlimited demos from some of the industry’s most reputable brands, so attendees can experience the trails, the town and all that the region has to offer.

View Demo Guidelines

July 14-16, 2023

Bellingham, Washington

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Waterfront Demo & Expo Village

Bellingham is a bike town, and with this accolade comes the ability to enjoy all it has to offer via two wheels. The Waterfront Demo & Expo Village will provide festival-goers access to bikes from amazing brands with demos on mountain bikes, gravel and touring bikes, dirt jumpers, electric bikes, and commuters to explore Bellingham’s growing number of singletrack trails, bike lanes and greenways.

Waterfront Demo & Expo Village Map


Spend more time riding and less time driving in circles. We offer free bike shuttles to local trailheads and free bike valet at the festival for valid ticketholders so you can enjoy a car-free weekend. But no matter how you get to the trailhead, click below to start planning your bike transportation options.

Bike shuttles & trailhead parking

How to Demo Bikes

So many bikes, so many trails. Whether you're demoing bikes all weekend or just for a single day, we've put together some tips on how to get the most out of your time in the saddle. Demos are available from participating brands Friday–Sunday, from 9 a.m. to 5 p.m.

View Our Demo Guidelines

Festival Partners