Discover the best cycling gear
Every rider belongs here. Mountain bikes, commuters, ebikes—if it rolls, it rides at Tune-Up. The Exhibitor Village is your hub for the industry's best bikes, gear and accessories, all open to the public for shopping and browsing. Want to test the latest from top brands? Demos are included with your 3-Day, 1-Day or Bike Demo festival pass.
Shop the Exhibitor Village
With over 100 attending brands, the Exhibitor Village is your festival starting point. Test the latest bikes, shop cutting-edge gear, meet top brands and athletes, win free swag and talk shop with fellow riders. The Exhibitor Village is a public zone buzzing with activity, right at the heart of the festival.
Demo your dream ride
Test ride the latest bikes from top brands on the trails and at the bike park. Whether you're shopping for your next ride or just curious what all the hype is about, our demo zone is loaded with more bikes than ever in 2026 and lets you get in the saddle and see for yourself. Demos are included with 3-Day, 1-Day and Bike-Only Demo passes.
Ride more, drive less
We make it easy to leave the car at home. Free shuttles to Galbraith Mountain trailhead are included with Bike-Only Demo, 1-Day and 3-Day tickets. And secure on-site bike parking is available for all festival ticketholders by donation. Plan ahead and enjoy a smooth, car-free weekend of trails and rides.