If bikes are your main reason for rolling into Tune-Up, Sunday’s your day. For just $55—half the price of a Friday or Saturday 1-Day ticket—you’ll get full access to bike demos, shuttles, exhibitors and special events like the Mountain Bike Hall of Fame’s Evolution of Freeride exhibit and a panel on the future of mountain bike sponsorship.
It’s the best way to pack in the riding, check out the latest gear and soak up the festival atmosphere—without breaking the bank.
Sunday Special Events
Mountain Bike Hall of Fame: The Evolution of Freeride Exhibit, presented by Tourism Kamloops
THE HUB TENT
11 AM–5 PM Exhibit | 3–4 PM Special Presentation
This traveling exhibit traces the history of freeride mountain biking—from the fire roads of Marin County in the 1970s to the massive drops and technical lines made famous in the Pacific Northwest that have shaped modern mountain biking.
Featuring iconic bikes from Otis Guy and Tom Ritchey to Rocky Mountain and Transition, the display showcases how freeride bikes (and biking itself) have evolved from a rebellious pastime to a global movement.
Perspectives Panel Discussion: Athletes, Influencers and the Future of Mountain Bike Marketing, presented by Freehub Magazine and Backcountry Marketing Podcast
THE HUB TENT
1–2 PM Panel Discussion
In today’s digital world, what is the role of a sponsored athlete? Is it progression, product testing or impressions and views? Join us in a 60-minute panel discussion with brands, athletes and creators as we examine the perceived value between progression and social media influence in shaping the future of mountain bike marketing.
Sunday Access Also Include:
BIKE DEMOS
Test out the latest bikes from top brands. Whether you’re dialed on what you want or just curious, this is your chance to try before you buy—or just have a little fun.
BIKE SHUTTLES
Catch a lift from the festival grounds straight to the Galbraith Mountain trailhead—so you can spend less time grinding pavement ad more time on dirt.
EXHIBITORS & GEAR
From bikes and components to apparel and accessories, check out what’s new from some of the best brands in the industry. Be sure to shop the Fanatik retail store, stocked with many exhibiting brands' gear—at a screaming deal.
FREE LIVE MUSIC
The Rainier Tune Town Stage keeps the energy rolling all afternoon with free live music from and Speaking Terms, Smooth Kiwi and Energy Pyramid. No festival wristband required to hang out in the public zone.