The music’s playing, the bikes are rolling and the waterfront’s buzzing—but the fun doesn’t stop with our main festival schedule. Our incredible vendors and exhibitors are bringing their own lineup of rides, contests, clinics and giveaways all weekend long.
Stop by the Exhibitor Village to shop for new gear, join an athlete-led ride or snag some festival-exclusive swag. While group rides and some contests are exclusive for ticketholders, many contests (and all the shopping) are open to anyone. Here’s a peek at what our some of vendors have in store:
Outdoor Research
ATHLETE GROUP RIDE
Friday, July 11
Join OR athletes Mark Abma, Bas Van Steenbergen and Micah Evangelista for a group ride. Meet at 10:30 AM at the Outdoor Research booth, depart at 11:00 AM for Galbraith
TRACK STAND CONTEST
Test your balance in a track stand challenge — the longer you stay steady, the more raffle entries you earn for a chance to win an Outdoor Research Freewheel Kit. Every participant gets at least one entry.
CLAW MACHINE PRIZE GRAB
Daily, 11 AM–2 PM
Try your luck at the OR claw machine, packed with limited-edition prizes and exclusive giveaways.
DISCOUNTED GEAR SALES
Score Outdoor Research gear at festival-only prices.
Shimano
XTR ATHLETE GROUP RIDES
Sign up prior to ride at the Shimano Booth. Spots are limited.
Friday
• 9:30 AM — Led by Talus Turk, Bryn Atkinson & Jill Kintner
• 3 PM — Led by Thomas Vanderham, Matt Hunter & JT Fisher
Saturday
• 8:30 AM — Led by Talus Turk, Bryn Atkinson & JT Fisher
• 3 PM — Led by Thomas Vanderham & Matt Hunter
Sunday
• 8:30 AM — Led by Talus Turk, Bryn Atkinson, JT Fisher & Jill Kintner
ON-SITE DRIVETRAIN UPGRADES
Buy the new wireless XTR or XT drivetrain upgrade kit at the festival from the Fanatik Bike Co booth — Shimano will install it for you for free on the spot, plus give you a limited edition XTR t-shirt.
SKEEBALL
Come by the Shimano booth Friday–Sunday for some classic Skeeball fun. Test your aim and score 100 points or more to win a limited edition XTR t-shirt (while supplies last). Free to play, free to the public!
Lazer
LAZER LOUNGE & GIVEAWAYS
Friday, 3 PM
Visit the Lazer booth, see what’s new for 2025 and relax at the Lazer Lounge! Helmet and t-shirt giveaways taking place in the booth at the following times:
• Saturday 11:30 AM & 6 PM
• Sunday: 11:30 AM
Transition Bikes
AUTOGRAPH SESSION WITH HANNAH BERGEMANN & RED BULL
Friday, 3 PM
Meet the pros and score an autograph at the Transition booth.
E-BIKE ONLY GROUP RIDE WITH THOMAS VANDERHAM
Saturday, 10 AM
An intermediate to advanced group ride for e-bike riders. Meet at the Transition booth for shuttle departure to Y Road. Sign up in advance at the Transition Booth or online below.
SKINNY CHALLENGE
Saturday, approx. 4 PM
Balance is everything. Challenge details announced at the Transition booth — prizes up for grabs.
ADVANCED GROUP RIDE WITH TOR WEILAND
Sunday, 10 AM
Hit The Horn and Rick Rolled trails with Tor Weiland. Meet at the Transition booth for shuttle departure. Sign up in advance at the Transition Booth or online below.
Marin Bikes
LIMITED-EDITION T-SHIRT GIVEAWAY
Swing by the Marin booth to grab exclusive festival t-shirts while supplies last.
CUSTOM TOP CAPS WITH BRENDAN CARBERRY
Design your own top cap with help from Brendan Carberry.
BIKE MAINTENANCE Q&A WITH AARON LUTZE
Bring your bike questions to Marin’s tech expert.
Fox
THE DIALED EXPERIENCE: SUSPENSION SETUP & TUNING
Get your bike dialed in with expert help from Fox tech staff.
Race Face
RACE FACE HANDLEBAR HOT SWAP
Friday & Saturday, 1–2 PM
Go head to head with your riding buddies to see who can swap over a handlebar the fastest. Competition details at the Race Face booth, prizing for all competitors.
Ground Keeper Custom
FENDER COLORING HOUR
Daily, 2–3 PM
Unleash your creativity and design your own fender at the Ground Keeper booth. Kid friendly!
COLOR YOUR OWN TOPCAPS AND BIKE STICKERS
All Weekend
Need a break in the shade? Kid-friendly coloring and take home activities happening all day in the Art Club tent at the Ground Keeper Custom booth. Look for the Art Club flag!
Backcountry Medical Guides
MTB MEDICAL TIPS SEMINARS
Saturday & Sunday, time TBD
Quick, practical tips for assessing injuries and managing bleeding on the trail. These mini-seminars are not a substitute for first aid training but offer helpful knowledge for riders.
Giant Liv
CUSTOM NW TUNE-UP T-SHIRTS FOR SALE
$15 limited edition t-shirts, designed just for Tune-Up, with proceeds supporting the Whatcom Mountain Bike Coalition. Look good, do good.
CONTESTS & GIVEAWAYS
Friday & Saturday
Enter for a chance to win a VIP Experience at Reece Wallace’s RW Invitational in Nanaimo, BC.
Saturday & Sunday
Enter for a chance to win Mountain Bike Action’s Dream Build featuring a Giant Reign frame.
All weekend
Free stickers
ATHLETE AUTOGRAPHS
Friday & Saturday, 11 AM–12 PM
Poster signing with Giant ambassador Reece Wallace at the Giant booth.
JUMP TIPS & TRICKS WITH REECE WALLACE
Friday & Saturday, 10–11 AM
Join freeride Giant Ambassador Reece Wallace for an exclusive jump session packed with airtime insight, technique breakdowns, and pro-level tips. From building perfect takeoffs to mastering bike control in the air, Reece covers the fundamentals and advanced tricks that fuel his signature style. Whether you're new to jumping or dialing in whips, this fun, progression-focused session will help you ride with more confidence, control, and style. Meet at the Giant booth and let's get airborne.
Peak Hydration
PRIZE WHEEL & GIVEAWAYS
All Weekend
Spin to win free B12 shots, discounted services, merch, and more.
ON-SITE IV THERAPY & WELLNESS SHOTS
Rehydrate and recharge with Peak Hydration’s on-the-spot wellness services.
Santa Cruz Bicycles
OWNERS CLUB RIDE WITH ELIOT JACKSON & HAILEY ELISE
Friday, 10 AM
Meet at the Santa Cruz booth and ride with fellow Santa Cruz owners.
HAPPY HOUR & FREE BEARING SWAPS
Friday, 3–5 PM
Enjoy a non-alcoholic drink and get your bearings swapped at the booth.
FEMME RIDE WITH SANTA CRUZ & JULIANA
Saturday, 10 AM
Join the community ride celebrating women riders.
HAPPY HOUR WITH ELIOT JACKSON
Saturday, 4 PM
More good vibes and N/A beverages at the Santa Cruz booth.
BEARING SWAPS & N/A BRASS MONKEYS
Sunday, 11 AM
Wrap up your weekend with some bike love and a cold, alcohol-free drink.
Vamos Outdoors Project
DUNK A BELEBRITY
Dunk a blebrity (Bellingham celebrity) at the Vamos Outdoors Project Dunk Tank! $10 gets you 8 throws to dunk your favorite hero. All proceeds support Vamos in expanding outdoor access and inclusion. Plus, enjoy free snacks and N/A drinks.
Friday
• 3 PM — Andy Basabe
• 4 PM — Hannah Bergemann
• 5 PM — Sarah Finger
Saturday
• 3 PM — Jeff Kendall-Weed
• 4 PM — Lacy Kemp
• 5 PM — Emily Mallos
ION
ATHLETE AUTOGRAPH SIGNING
Saturday, 12 PM
Autograph signing with Hannah Bergemann and Talus Turk at the ION booth.
GAMES & GIVEAWAYS
All weekend
Instagram giveaway for an Arcon chest/back protector. Free games all weekend, and raffle drawings happening every day at 1 and 4 PM.